Hi, I’m Jason. I’m a copywriter.
I bring 19+ years of agency experience as a creative problem solver, strategic thinker and storyteller. I’ve worked on brands big and small, high science and low, global and closer to home. I’ve pitched and won, led workshops and managed successful teams. I’m an expert in digital, social, congress and old-school saddle-stiched.
From oncology and rare disease to hypertension and hemophilia, I’m your guy.
My Experience
BGB Group
February 2017–Present
SVP, Associate Creative Director, Copy
Accounts: Nubeqa (Bayer/Prostate Cancer); Trodelvy (Gilead/Breast Cancer; Urothelial Carcinoma); Opdivo/Yervoy (BMS/Melanoma, Renal Cell Carcinoma, Urothelial Carcinoma, GI tumors)
I lead a team of writers (CW to VP, ACD) and manage the day-to-day workings of high-profile, high-science brands, including US and Global launches
I have extensive client contact, including leading meetings and facilitating strategic workshops in New Jersey, California, London and Barcelona
I’m a key participant in the brand planning process for both the US and Global sides of successful oncology businesses
I played an integral part in the successful live pitches for Trodelvy and Nubeqa, and was the creative lead for a separate Trodelvy Global pitch in London
I’m a morale booster and confidante, eager to help my writers develop and attain their goals. Under my mentorship, 2 writers have been promoted to ACD and now run their own teams
The Bloc
September 2015–February 2017
VP, Associate Creative Director, Copy
Accounts: Eliquis (Pfizer + BMS/Anticoagulation); Hemlibra (Genentech/Hemophilia A)
I oversaw the US Retail, US Hospital and Global accounts for the blockbuster anticoagulant and managed a team of 3 writers
I pitched and won the pre-launch Hemlibra business, and developed creative concepts and branded messages
Harrison & Star
November 2012–September 2015
Group Copy Supervisor
Accounts: Kogenate FS/Kovaltry (Bayer/Hemophilia A); Uceris Tablets/Rectal Foam (Salix/Ulcerative Colitis)
Publicis Life Brands Medicus
September 2010–November 2012
Copy Supervisor
Accounts: Tyvaso/Remodulin (United Therapeutics/Pulmonary Arterial Hypertension); Humira (Abbvie/Rheumatoid Arthritis; Psoriatic Arthritis; Ankylosing Spondylitis)
Area23 Healthcare
September 2007–September 2010
Copy Supervisor
Accounts: Actemra (Genentech/Rheumatoid Arthritis; Indiplon (Neurocrine Biosciences/Sleep)
Euro RSCG Life Chelsea
August 2005–August 2007